Successful property ownership is about more than collecting rent—it’s about keeping great residents long-term to reduce costly turnover. A satisfied resident is more likely to renew their lease, care for the property, and refer others. A frustrated resident? They’ll look for the exit, leading to vacancy losses and turnover costs of $1,500–$5,000+ per unit.
At CRM, we focus on resident satisfaction to drive retention, but your support plays a key role as well.
Proactive Maintenance: The Key to Resident Loyalty Residents expect quick action when something breaks. Slow maintenance responses are a top reason they move out.
How We Help:
Fast response times for maintenance requests
Preventative maintenance to avoid bigger issues
Clear communication about repairs
How You Can Support:
Approve repairs quickly to prevent delays
Invest in preventative maintenance to reduce future costs
Consider modern upgrades (smart thermostats) to boost satisfaction
A well-maintained home encourages residents to stay.
Lease Renewals: A Strategic Approach Raising rent is a balancing act. A steep increase can push reliable residents out, leading to unnecessary turnover.
How We Help:
Review resident history to assess their value
Keep rent increases reasonable to maximize retention
Offer incentives (small upgrades, flexible terms) to encourage renewals
How You Can Support:
Consider strategic renewal pricing—keeping a great resident can be more profitable than pushing for a higher rent increase
Approve minor incentives (fresh paint, carpet cleaning) to encourage lease renewals
Trust our data-backed recommendations on pricing and retention strategies
A well-managed renewal process keeps residents happy and income steady.
Communication & Community: Small Gestures, Big Impact Residents want to feel heard, valued, and informed.
How We Help:
Regular updates about property improvements and policies
Small appreciation gestures (holiday cards, thank-you notes)
Community engagement efforts to create a positive living experience
How You Can Support:
Encourage simple resident engagement initiatives—small gestures create big loyalty
Support long-term investments in property improvements
Trust us to handle resident relationships while you focus on the bigger picture
When residents feel connected to their home, they stay longer—and that benefits you.
Your Investment, Our Priority At CRM, we don’t just manage properties—we manage relationships. A strong resident experience means higher renewals, lower turnover costs, and greater stability for your investment.
Your support—approving repairs quickly, considering strategic lease renewals, and investing in long-term property improvements—ensures we deliver the best experience for your residents.
If you’d like to discuss lease renewal strategies or resident experience enhancements, we’re here to help.
Thank you for trusting us with your investment!